STOA's verdictRating 5.6 out of 10
FullStory is best for small e-commerce stores or SaaS startups that need to understand why visitors aren't converting.
The session recording and AI-powered insights are genuinely useful for spotting where users get stuck — but the fact that paid plans require a sales call is a red flag for small businesses that just want to sign up and pay a flat rate without negotiating.
Six factors, weightedHow we rate
- SMB Fit 25%6.0 out of 10
The free plan includes 30,000 monthly sessions for up to 10 users, and the paid plans are quoted through a demo request.
