STOA's verdictRating 6.2 out of 10
Hotjar is best for small business owners and marketers who want to stop guessing why their website isn't converting.
The biggest win is being able to watch real visitor sessions and see heatmaps without needing a developer or data analyst. The main downside is that pricing is now in euros and tied to the larger Contentsquare platform, which can feel like more than a small team needs.
Five factors, weighted · rubric v1How we rate
- SMB Fit 30%6.0 out of 10
Hotjar is now sold as Contentsquare, whose Free plan captures up to 200k sessions a month and whose Growth plan starts at $49 a month, or $39 billed annually.
