STOA's verdictRating 6.7 out of 10
Amplitude is one of the most powerful product analytics platforms available, and its free tier is genuinely generous for small teams getting started.
The combination of analytics, experimentation, and AI features in one platform saves you from stitching together multiple tools. However, it is best suited for businesses with a digital product (website or app) and at least one person comfortable working with data. If you are a service-based SMB without a digital product, you will not get much value here.
Six factors, weightedHow we rate
- SMB Fit 25%6.0 out of 10
The Free plan covers 2 million events a month forever with no credit card, but the next tier, Plus, scales with usage and Growth and Enterprise are custom-priced, which makes cost hard for a small team to predict as it grows.
