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Fullstory documents an HTTP server API; the developer guide does not state which plans include it. developer.fullstory.com, checked 9 Oct 2026 (opens in a new tab)
The subscription term is set in each customer's order form rather than published. fullstory.com, checked 9 Oct 2026 (opens in a new tab)
Zapier lists a Fullstory integration. zapier.com, checked 9 Oct 2026 (opens in a new tab)
HTTP API, plan access not stated. Contract term set in an order form. Listed on Zapier.
Free plan availableFree plan
FullStory is a digital experience analytics platform that records every user interaction on your website or app — clicks, scrolls, mouse movements — so you can watch exactly what visitors do and find where they get confused or drop off. AI-powered StoryAI surfaces plain-language insights automatically. Tagless autocapture records everything from day one. Built-in product analytics, heatmaps, and in-app guides. Free: 30,000 sessions/month. Paid plans require contacting sales.
StoryAI automatically analyzes user sessions and surfaces plain-language summaries of where visitors struggle or drop off, so you don't have to manually watch hours of recordings. It can flag friction points and unusual behavior patterns without you having to set up custom reports.
FullStory is best for small e-commerce stores or SaaS startups that need to understand why visitors aren't converting. The session recording and AI-powered insights are genuinely useful for spotting where users get stuck — but the fact that paid plans require a sales call is a red flag for small businesses that just want to sign up and pay a flat rate without negotiating.
