STOA's verdictRating 6.8 out of 10
Front is a strong pick for small businesses with a dedicated support or operations team that handles steady customer message volume across multiple channels.
The biggest pro is that it keeps every conversation visible and assigned so nothing gets lost — a real upgrade from a shared Gmail inbox. The main downside is cost: at $25 per seat per month just for the entry-level plan, it can get expensive quickly for teams of 5 or more, and many of the best AI features require paid add-ons on top of that.
Six factors, weightedHow we rate
- SMB Fit 25%6.0 out of 10
Starter is $25 per seat a month billed annually for up to 10 seats, and Professional is $65 per seat a month billed annually for up to 50 seats, so cost grows with each seat.
