STOA's verdictRating 6.3 out of 10
Apollo.io is a great fit for small businesses that need to find new customers and reach out to them without hiring a big sales team.
You get a massive contact database plus email outreach tools all in one place, which saves you from paying for multiple tools. The main downside is that the free plan has tight limits, and you'll need to upgrade to a paid plan pretty quickly if you're doing serious prospecting.
Six factors, weightedHow we rate
- SMB Fit 25%7.0 out of 10
A free plan stays free with no time limit and Apollo says it works for companies of all sizes, but all seats on an account must share one plan.
