STOA's verdictRating 6.0 out of 10
Sales Navigator is a strong pick for B2B sellers who rely on LinkedIn to find and close new business — especially those selling to mid-size or larger companies.
The biggest pro is unmatched access to decision-maker data and real-time job-change alerts that create natural reasons to reach out. The biggest con is the price: at roughly $99 per user per month, it's a real commitment for a small team, and the most useful AI and CRM features are locked behind higher-tier plans.
Five factors, weighted · rubric v1How we rate
- SMB Fit 30%6.0 out of 10
The Core plan is aimed at individual sellers and the Advanced plan at sales teams, and you can buy up to five Advanced licenses online, but it only helps businesses that sell to other businesses.
