Attio is a modern CRM built for small and growing teams that want more flexibility than older tools like Salesforce or HubSpot.
Tracks contacts, companies, and deals in a fully customizable data model you can shape to fit your business
Syncs with your email and calendar automatically to log activity without manual data entry
Lets you build automated workflows to move leads through your pipeline and trigger follow-ups
Includes AI features for lead scoring, prospecting, meeting prep, and contact summaries
Offers real-time reporting so you can see pipeline health and revenue trends at a glance
Connects to tools like Stripe, Segment, and data warehouses to pull all your customer data into one place
No integrations listed yet for Attio.
Attio includes an AI assistant called Ask Attio that can answer questions about your data, prep you for meetings, and recap calls. It also runs AI agents that can score leads, research prospects, and identify key stakeholders automatically.
Attio is a great fit for small B2B teams — especially tech-savvy startups or service businesses that have outgrown basic spreadsheets but find tools like Salesforce too rigid or expensive. The biggest pro is how flexible and fast it is to set up, with email sync that works out of the box. The main downside is that the free plan is limited to 3 seats and 50,000 records, so most growing teams will need to pay $29 or more per user per month.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Attio — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Attio.
