G2 Buyer Intent is best for B2B sales teams who want to know which companies are actively researching their product category on G2 right now.
The big win is that you get warm leads who are already in buying mode, which saves your team time chasing cold prospects. The catch is that pricing is expensive and built for larger sales organizations, making it hard to justify for most small businesses with tight budgets.
- SMB Fit 30%3.0 out of 10
It is built for teams selling B2B software with longer buying cycles, not for a small business choosing its own software.



