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Two tools, side by side. Openness included.

Pick two. The table shows their rating, their Openness score and the facts behind it, each from the vendor's own pages.

Platform A

Platform B

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G2 Buyer IntentClose Deals & Manage Relationships

STOA rating

4.7 / 10

More about each tool

Pricing

Price on request

What it does

Shows software vendors which companies are researching their category on G2.

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Strengths

Shows you companies actively researching your category on G2, so you reach buyers at the right moment
Integrates with popular CRMs like Salesforce and HubSpot to push intent data directly to your sales workflow
Helps prioritize outreach so your team focuses on the warmest prospects first
Backed by G2's large review platform, giving it a broad data set of real buyer activity

Weaknesses

Pricing is not publicly listed and is generally expensive, making it a tough fit for small business budgets
Most valuable when you already have a strong presence and reviews on G2, which newer businesses may lack
Intent data works best with a dedicated sales team to act on it quickly — less useful if you're a solo operator
Limited value if your customers don't use G2 to research software purchases

Key features

Identifies companies that are actively browsing your product category or competitors on G2
Sends real-time alerts so your sales team can reach out while buyers are still in research mode
Connects with CRM tools to automatically update lead records with intent signals
Lets you filter intent data by company size, industry, or location to focus on your best-fit prospects
Tracks competitor interest so you can target companies evaluating alternatives to your product

STOA verdict

G2 Buyer Intent is best for B2B sales teams who want to know which companies are actively researching their product category on G2 right now. The big win is that you get warm leads who are already in buying mode, which saves your team time chasing cold prospects. The catch is that pricing is expensive and built for larger sales organizations, making it hard to justify for most small businesses with tight budgets.