STOA's verdictRating 5.6 out of 10
Clay is best for small sales teams and founders who want to build highly targeted prospect lists without hiring a research team.
The AI-powered data enrichment is genuinely impressive and can save hours of manual work each week. The main downside is that pricing gets expensive fast once you need more credits, and there's a real learning curve to get the most out of it.
Six factors, weightedHow we rate
- SMB Fit 25%6.0 out of 10
The Launch plan is described as for small teams building prospecting workflows and the Free plan has unlimited seats, but the tool is built around outbound sales work, so it suits only some small businesses.
