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ClayFind & Win Customers

STOA rating

5.6 / 10

Openness

OPENNESS 4/10API 1/3 · Export 0/3 · Contract 2/2 · Integrations 1/2

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Clay API access is listed on the Enterprise plan; Growth adds HTTP API integrations to call other tools. clay.com, checked 10 Oct 2026 (opens in a new tab)

Contract

Clay lists monthly and annual billing, renews paid plans until you cancel, and lets you cancel by email or in your account. clay.com, checked 10 Oct 2026 (opens in a new tab)

Strengths

Pulls data from 75+ sources in one place, reducing the need for multiple tools
AI enrichment saves hours of manual prospect research
Highly flexible for building custom outreach workflows
Free tier lets you test the tool before committing

Weaknesses

Credit-based pricing adds up quickly for high-volume prospecting
Steep learning curve for non-technical users
Can feel like overkill for businesses with simple outreach needs
Some data sources cost extra credits on top of the base plan

Key features

Build targeted prospect lists by pulling contact and company data from 75+ data sources
Automatically enrich leads with emails, phone numbers, job titles, and company details
Use AI to write personalized outreach messages for each prospect
Connect with your CRM or outreach tools like HubSpot, Salesforce, and Outreach
Create custom workflows to automate repetitive sales research tasks
Track and manage lead lists with a spreadsheet-style interface

AI features

Clay uses AI to automatically research and enrich contact and company data from dozens of sources at once, and it includes an AI writing tool that drafts personalized outreach messages based on what it finds about each prospect.

STOA verdict

Clay is best for small sales teams and founders who want to build highly targeted prospect lists without hiring a research team. The AI-powered data enrichment is genuinely impressive and can save hours of manual work each week. The main downside is that pricing gets expensive fast once you need more credits, and there's a real learning curve to get the most out of it.