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Attio is a modern CRM built for small and growing teams that want more flexibility than older tools like Salesforce or HubSpot. You can customize how your data is organized to match the way your business actually works — not the other way around. It connects to your email and calendar right away, so your contact history builds itself without manual entry. If your team is sales-focused or moving fast, Attio gives you pipelines, automation, and AI tools all in one place.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOAAttio is a great fit for small B2B teams — especially tech-savvy startups or service businesses that have outgrown basic spreadsheets but find tools like Salesforce too rigid or expensive. The biggest pro is how flexible and fast it is to set up, with email sync that works out of the box. The main downside is that the free plan is limited to 3 seats and 50,000 records, so most growing teams will need to pay $29 or more per user per month.
