STOA's verdictRating 7.7 out of 10
Mailchimp is the go-to pick for small business owners who want a reliable, well-supported email marketing tool without a steep learning curve.
Its biggest strength is the combination of easy-to-use design tools, solid automations, and a wide range of integrations. The main downside is that costs climb quickly as your contact list grows, so if you have a large list, you may find yourself paying more than expected.
Six factors, weightedHow we rate
- SMB Fit 25%7.0 out of 10
The free plan covers 250 contacts and 500 sends a month, and the Essentials plan starts at $13 a month for the first 12 months, which fits a 2-to-50-person business.
