Brandwatch helps you track what people say about your brand across social media, news sites, and online forums — all in one place.
Monitor brand mentions across 100+ million online sources in real time
Schedule and publish social media posts with a shared team calendar
Build custom dashboards and reports to share insights across your team
Find and manage influencer partnerships from a database of 30M+ creators
Use AI-powered alerts to catch reputation issues before they grow
Source: Brandwatch·Verified March 2026
Sync social media messages/profiles from Brandwatch to HubSpot. Ticket and contact profile sync for social CS.
Brandwatch uses AI to detect emerging trends before they peak and analyze the sentiment of millions of online mentions at once. It can automatically sort whether people are talking about your brand in a positive, negative, or neutral way across 100 million+ sources.
Source: Brandwatch·Verified March 2026
Brandwatch is built for mid-size to large companies with big marketing budgets, not small businesses. The AI-powered trend tracking and sentiment analysis are genuinely impressive, but starting around $800/month means most small teams will pay for far more than they'll ever use. If you need social listening, tools like Mention or Brand24 give you 80% of the value at a fraction of the cost.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Brandwatch — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Brandwatch.
Real workflows that use Brandwatch to save time.
Last researched: March 2026
