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Brandwatch helps you track what people say about your brand across social media, news sites, and online forums — all in one place. You can spot trends, measure campaign performance, and manage your social media posts from a single dashboard. It also includes influencer discovery so you can find creators who fit your brand. The platform monitors over 100 million online sources in real time and uses AI to detect emerging trends and analyze sentiment at scale. Custom dashboards make it easy to share insights with your team or clients. Pricing requires a sales call and starts around $800+/month based on third-party reports.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOABrandwatch is built for mid-size to large companies with big marketing budgets, not small businesses. The AI-powered trend tracking and sentiment analysis are genuinely impressive, but starting around $800/month means most small teams will pay for far more than they'll ever use. If you need social listening, tools like Mention or Brand24 give you 80% of the value at a fraction of the cost.
