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Two tools, side by side. Openness included.

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Platform A

Platform B

Side by side

Efficy (former SumaCRM)Close Deals & Manage Relationships

STOA rating

5.3 / 10

More about each tool

Pricing

Price on request

What it does

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Strengths

Flexible CRM that scales from small teams to larger organizations
Strong contact and deal pipeline management
European data compliance focus, good for GDPR-conscious businesses
Customizable to fit different sales workflows

Weaknesses

Limited brand recognition and community support in the US market
Pricing is not transparent on the website
Steeper learning curve compared to simpler CRM tools
Fewer native integrations than major US-based competitors

Key features

Manage contacts, leads, and customer relationships in one place
Track deals through a visual sales pipeline
Log emails, calls, and meetings tied to each contact or deal
Generate reports on sales activity and team performance
Customize fields and workflows to match your sales process

STOA verdict

Efficy is best for small European businesses that need a solid CRM with room to grow. It offers a flexible set of contact and deal management tools, but pricing can get complicated and it's not as well-known or supported in the US market as competitors like HubSpot or Zoho. If you're based in the US, you'll likely find better-supported options at a similar price.