Grow your email list by 20+ contacts/month and bring back customers without any extra work.
~1 hr
Saved / wk
Easy
Setup
No AI
AI
Every time someone buys from you in Square, their name and email get added to your Mailchimp audience (your list of email contacts). You can then send them a welcome email, a loyalty offer, or a review request — without copying and pasting anything. This turns every sale into a marketing opportunity.
~1 hr
Saved / Week
Easy to set up
Setup Complexity
No AI involved
AI Status
Step 1: Connect Square to Zapier and choose 'New Customer' as the trigger
Step 2: Connect your Mailchimp account to Zapier
Step 3: Map the Square customer fields (name, email) to your Mailchimp audience
Step 4: Set up a welcome email in Mailchimp to send automatically to new subscribers
Step 5: Test the workflow by adding a test customer in Square
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See PlansSquare is best for US small businesses that sell in person — like retail shops, restaurants, food trucks, salons, and service businesses. It lets you accept credit cards, manage your register, track inventory, and run your whole checkout from a phone, tablet, or Square hardware. You can also use it to run payroll, set up a loyalty program, send invoices, and even access business banking. It's one of the most complete all-in-one platforms for businesses that need to get paid face-to-face.
Mailchimp is best for small business owners who want to send email and SMS campaigns without needing a marketing team. You get a drag-and-drop email builder, ready-made templates, and automated messages that go out on their own — like welcome emails or abandoned cart reminders. It connects with tools you already use, like Shopify, QuickBooks, and Canva. Whether you run a retail shop, a service business, or a nonprofit, Mailchimp gives you the data to see what's working and adjust fast.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
