When someone buys from your Shopify store, they automatically get added to a Mailchimp welcome email series. You set it up once, and new customers get a warm intro to your brand without you lifting a finger. This keeps new buyers engaged and coming back.
In Mailchimp, go to Integrations and connect your Shopify store
Create a new Audience (your email list) in Mailchimp for customers
Build a welcome email series in Mailchimp's Customer Journey builder
Set the trigger to 'Joins audience' so new buyers enter automatically
Test with a sample purchase to confirm the welcome email fires correctly
Create a free account to get the steps written out for your tools, click by click.
Create a free accountStop spending time on manual list updates and stay top-of-mind with new customers to bring them back for repeat purchases.
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