STOA's verdictRating 7.3 out of 10
Luma is a great fit for small businesses that host events regularly — think workshops, classes, networking nights, or product launches.
The free plan is genuinely useful since you can run unlimited events with unlimited guests, though you'll pay a 5% fee on paid tickets. The main downside is that the $59/month Plus plan is only worth it if you're selling enough tickets to offset that fee, and the weekly send limits may feel tight if you have a large audience.
Six factors, weightedHow we rate
- SMB Fit 25%8.0 out of 10
The free plan hosts unlimited events and guests with check-in and card payments built in, and Plus is $59 a month billed annually (USD) for a 0% platform fee and 5,000 sends a week.
