STOA's verdictRating 6.3 out of 10
Looker Studio is the go-to pick if you're already living in the Google ecosystem and want free, shareable dashboards without a learning curve.
The biggest pro is that it costs nothing and connects to Google Analytics and Ads out of the box — a huge win for small marketing teams. The main downside is that connecting to non-Google tools like Shopify, HubSpot, or QuickBooks usually means paying for a third-party connector like Supermetrics or Windsor.ai.
Six factors, weightedHow we rate
- SMB Fit 25%7.0 out of 10
Data Studio (formerly Looker Studio) is a no-cost tool that turns your data into dashboards and reports, which fits a small business on a tight budget.
