STOA's verdictRating 7.8 out of 10
Kit is best for content creators like bloggers, podcasters, and online educators who want to grow an email list and sell digital products in one place.
The free plan up to 10,000 subscribers is genuinely useful and gives you room to grow before paying anything. The downside is that once you hit paid tiers, the pricing can get expensive fast as your list grows, and it's less suited for traditional product-based small businesses.
Six factors, weightedHow we rate
- SMB Fit 25%8.0 out of 10
The Free plan covers up to 10,000 subscribers at no cost, and the Creator plan costs $33 a month billed yearly ($390 a year) for 1,000 subscribers, pricing a small business can reach.
