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STOA rating

5.6 / 10

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Pricing

Free plan availableFree plan

What it does

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Website analytics and competitive intelligence tracking traffic, engagement, and marketing across a vast network of websites. Benchmark against competitors, find growth opportunities, and measure brand visibility in AI search results. Free tier with basic insights. Starter: $125-$199/month. Enterprise: custom.

Strengths

Unmatched data: covers websites and apps across the globe
Gen AI Intelligence — first-of-its-kind AI search visibility tracking
Free tier and Chrome extension for quick insights
190 country coverage
Strong keyword research and SEO competitive analysis

Weaknesses

$125-$199/month paid plans may stretch the budget for small businesses
Data accuracy varies for smaller/niche websites
Enterprise features need expensive custom plans
Free plan very limited — high-level data only
Complex interface with steep learning curve

Key features

See any website's traffic and sources without their login
Competitive analysis: market share, audience overlap, keyword gaps
Track across 190 countries and 210 industries
Gen AI Intelligence tracks brand visibility in AI chatbot answers
Free Chrome extension for quick insights

AI features

Gen AI Intelligence tracks brand visibility across AI chatbots and generative search. AI Brand Visibility scoring, AI Traffic measurement, Citation Analysis, Brand Sentiment, and prompt analysis.

STOA verdict

Go-to for understanding how your website compares to competitors. The AI visibility tracking is forward-thinking. But pricing puts the full platform out of reach for most small businesses. Free tier gives enough for occasional competitive checks.