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Media intelligence platform tracking brand mentions across news, social media, podcasts, and broadcast. PR and marketing teams monitor coverage, measure campaigns, find journalists and influencers, and track audience sentiment. Starts ~$6,000/year (median $25,000). Annual contracts only. No free tier.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOAMeltwater is built for mid-size to large companies with dedicated PR teams and big budgets — not the typical small business. The platform does a great job tracking brand mentions and media coverage across many channels, but starting at $6,000 a year (and often running $25,000+) with no monthly option or free tier, it's hard to justify for most businesses under 50 people when cheaper tools like Mention or Brand24 cover the basics.
