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You can export finished videos yourself; on the Free plan, exports are up to 4 minutes long, in 720p, and carry a Kapwing watermark. kapwing.com, checked 29 Sept 2026 (opens in a new tab)
Kapwing Pro can be billed monthly and canceled any time, with paid access continuing through the end of the current billing cycle. kapwing.com, checked 29 Sept 2026 (opens in a new tab)
Kapwing runs its own Plugins page that lists partner tools, such as Unsplash, that work inside the editor. kapwing.com, checked 29 Sept 2026 (opens in a new tab)
Self-serve video export, watermarked on Free. Monthly billing, cancel any time. Own Plugins page.
Free plan availableFree plan
Kapwing is best for small business marketing teams, social media managers, and content creators who need to make polished videos without installing software or hiring a video editor. You work entirely in your browser, so your team can jump in from anywhere. It handles everything from trimming clips and adding subtitles to generating full videos from a text prompt. If you're already comfortable with Canva for graphics, Kapwing works the same way but for video.
Kapwing uses AI to auto-generate subtitles, translate content into 60+ languages, remove background noise, cut silences, dub videos, and create full videos from a simple text prompt. These features are built into the editor and work without any technical setup.
Kapwing is a great fit for small business owners and marketing teams who need to produce social media videos regularly but don't have a dedicated video editor on staff. The biggest pro is how quickly your team can get up and running — it works in any browser and the AI tools cut down the time you spend on subtitles, cuts, and repurposing. The main downside is that the free plan adds a watermark and limits exports to one minute, so you'll need to pay $16 per member per month to get full use out of it.
