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DubFind & Win Customers

STOA rating

7.9 / 10

Openness

OPENNESS 10/10API 3/3 · Export 3/3 · Contract 2/2 · Integrations 2/2

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Dub's public API is available on the Free plan, with higher rate limits on paid plans. dub.co, checked 7 Oct 2026 (opens in a new tab)

Connections

Dub connects to apps like Slack, Notion and Airtable through Zapier. zapier.com, checked 7 Oct 2026 (opens in a new tab)

Dub runs its own integrations directory, with featured connections such as Stripe, Shopify and Google Tag Manager. dub.co, checked 7 Oct 2026 (opens in a new tab)

Openness note

Public API on the Free plan. Self-serve CSV export of links. Monthly or annual billing. On Zapier, with its own integrations directory.

What it does

Dub is an open-source link management platform — a modern Bitly alternative. API-first for developers, with a clean dashboard for marketers. Granular analytics show location, device, referrer, and QR scans for every link. OG Image Proxy auto-generates social previews. Free plan: 25 links/month, 1,000 tracked clicks. Pro: $24/month with custom domains and unlimited links.

Strengths

Detailed analytics including location, device, and referrer data for every link
Custom domain support on paid plans for a more professional look
Clean, easy-to-use dashboard that doesn't require technical skills
Open-source with a developer-friendly API for custom setups
QR code generation and tracking built in

Weaknesses

Free plan is very limited at 25 links and 1,000 clicks per month
No meaningful AI features compared to some newer competitors
Smaller brand recognition than Bitly, which may matter for client-facing work

Key features

Shorten and manage links with custom branded domains
Track clicks with detailed data on location, device type, and referral source
Generate and track QR codes for print or offline campaigns
Auto-generate social media preview images for shared links
Access link data via API for developers who want to build custom workflows
Organize links with tags and workspaces for team use

STOA verdict

Dub is a great fit for small business owners who share a lot of links in marketing campaigns and want to know exactly how those links perform. You get detailed click data — including where visitors are from, what device they used, and how they found you — which is genuinely useful for understanding what's working. The free plan is quite limited at just 25 links per month, so most active users will need the $24/month Pro plan pretty quickly.