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Dub is an open-source link management platform — a modern Bitly alternative. API-first for developers, with a clean dashboard for marketers. Granular analytics show location, device, referrer, and QR scans for every link. OG Image Proxy auto-generates social previews. Free plan: 25 links/month, 1,000 tracked clicks. Pro: $24/month with custom domains and unlimited links.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOADub is a great fit for small business owners who share a lot of links in marketing campaigns and want to know exactly how those links perform. You get detailed click data — including where visitors are from, what device they used, and how they found you — which is genuinely useful for understanding what's working. The free plan is quite limited at just 25 links per month, so most active users will need the $24/month Pro plan pretty quickly.