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CrunchbaseUnderstand Your Numbers

STOA rating

5.4 / 10

Openness

OPENNESS 4/10API 1/3 · Export 2/3 · Contract 0/2 · Integrations 1/2

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API

The full Crunchbase API is available to Enterprise and Applications licensees, and the API is for approved developers. data.crunchbase.com, checked 9 Oct 2026 (opens in a new tab)

What it does

Crunchbase is a company intelligence platform that gives you data on private and public businesses — funding rounds, key people, acquisitions, and growth signals. Sales teams use it to find companies that just raised money or hired new leaders, then time their outreach when those businesses are ready to buy. The free plan lets you browse company profiles. The $29/month Starter adds saved searches and CRM exports. The $49/month Pro unlocks advanced filters, intent signals, and Salesforce/HubSpot integrations. Crunchbase verifies data through AI processing, human editors, and community contributions from founders and investors.

Strengths

Best-in-class startup and funding data — hard to find elsewhere
Saved searches and alerts catch opportunities the moment they happen
CRM integrations push qualified leads into your pipeline
Free tier lets you browse and evaluate before committing

Weaknesses

Data strongest for tech and VC-backed companies — weaker for traditional SMBs
Pro plan at $49/month is a real cost if you are not actively prospecting
Contact data limited compared to dedicated tools like Apollo or ZoomInfo
Most powerful filters locked behind Pro plan

Key features

Search a large database of company profiles with filters for funding, industry, location, and employee count
Track funding rounds, acquisitions, and leadership changes to spot sales opportunities
Export leads and sync contacts to Salesforce and HubSpot
Set up alerts when target companies raise money or hit milestones
Access intent data showing which companies are actively researching your solutions

AI features

AI verifies and enriches company data, surfaces buying signals, and recommends leads matching your ideal customer profile. AI-powered alerts notify you when saved companies hit milestones.

STOA verdict

Crunchbase is the go-to for B2B sales teams prospecting into tech and funded companies. The funding and growth data is unmatched. But if your customers are local service businesses or consumers, the $29-$49/month plans won't deliver enough value.