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Copper CRMClose Deals & Manage Relationships

STOA rating

7.2 / 10

Openness

OPENNESS 9/10API 2/3 · Export 3/3 · Contract 2/2 · Integrations 2/2

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API

Copper's Developer API is listed as a Professional Tier feature and is not listed under the Basic Tier. support.copper.com, checked 6 Oct 2026 (opens in a new tab)

Your data

Copper lets account admins self-serve export all core record types as a spreadsheet file. support.copper.com, checked 6 Oct 2026 (opens in a new tab)

Contract

Copper offers monthly billing, and a cancellation requested in billing settings takes effect on the next renewal date. support.copper.com, checked 6 Oct 2026 (opens in a new tab)

Connections

Zapier lists a Copper integration. zapier.com, checked 6 Oct 2026 (opens in a new tab)

Copper runs its own integrations page listing native connections and invites partners to submit integrations for its marketplace. copper.com, checked 6 Oct 2026 (opens in a new tab)

Openness note

API on Professional tier and up. Full export of core records. Monthly billing, cancels at renewal. Zapier and own integrations marketplace.

What it does

Copper is a CRM (customer relationship management tool) built specifically for teams that live in Google Workspace. It works right inside Gmail and Google Calendar, automatically logging emails, creating contacts, and tracking your sales pipeline without you switching between apps. A visual sales pipeline lets you drag and drop deals through custom stages. Built-in project tracking helps manage post-sale work like onboarding and delivery. Pricing starts at $29/month per user. No free tier.

Strengths

Best-in-class Google Workspace integration — feels invisible if your team uses Gmail
Very low learning curve compared to Salesforce or HubSpot — productive within a day
Automatic data entry saves hours of manual CRM logging every week
Clean, simple interface that non-technical team members enjoy using

Weaknesses

Only works well with Google Workspace — not for Microsoft 365 shops
Reporting and customization basic compared to HubSpot or Salesforce
Email marketing features are limited — still need a separate email tool
Automation capabilities behind competitors like HubSpot and Zoho CRM

Key features

Works natively inside Gmail — see contact history, deals, and tasks without leaving your inbox
Automatically captures emails, meetings, and files from Google Workspace into CRM records
Visual sales pipeline lets you drag and drop deals through custom stages
Built-in project tracking for post-sale onboarding and delivery
Integrations with Google Sheets, Looker Studio, Slack, and Mailchimp

AI features

Copper offers AI-powered email suggestions and smart contact recommendations. AI summarizes email threads and suggests next actions for deals based on activity patterns.

STOA verdict

Copper is the best CRM for small businesses on Google Workspace. The Gmail integration alone saves hours of data entry each week. If your team already uses Gmail, Calendar, and Drive daily, Copper feels like a natural extension. You may outgrow it past 30-40 employees for advanced automation and reporting.