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Clearbit is a B2B data enrichment platform (now part of HubSpot) that turns anonymous website visitors into identifiable company profiles. Its Reveal API identifies which companies are browsing your site in real time, and its Forms feature auto-fills lead details when someone types their email — cutting form friction and boosting conversion rates. The platform enriches your CRM contacts with 100+ data points like job title, tech stack, and revenue. It scores and routes leads automatically so your sales team focuses on the best-fit prospects. Most features now require a HubSpot subscription. Standalone pricing requires a sales quote.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOAClearbit is best for small B2B sales teams already using HubSpot who want to know which companies are visiting their website and stop wasting time on bad leads. The automatic contact enrichment and real-time visitor identification are genuinely useful for shortening your sales cycle. The big catch is that most features now require a HubSpot subscription, and standalone pricing isn't public — so your costs could climb fast depending on your setup.
