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ChartMogul is a subscription analytics platform that connects to your billing system (Stripe, Chargebee, Recurly, or app stores) and automatically calculates the revenue metrics that matter most — MRR, churn rate, LTV, and ARR. Instead of building dashboards in spreadsheets, you get accurate, real-time numbers you can trust and share with investors. Cohort analysis shows how retention changes over time. The platform merges duplicate customer records automatically and lets you slice revenue by geography, plan, acquisition channel, or custom attributes. Free for businesses under $10K MRR. Paid plans from $100/month.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOAChartMogul is the go-to for SaaS founders who want to understand their subscription revenue without building custom dashboards. The free tier for early-stage companies is generous, and the metrics are more trustworthy than anything you will build in a spreadsheet.
