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AWS (Amazon Web Services)Build & Connect

STOA rating

For builders

Openness

OPENNESS 5/10

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API

AWS publishes an API reference for Amazon EC2; the page does not state plan access. docs.aws.amazon.com, checked 11 Oct 2026 (opens in a new tab)

What it does

Amazon Web Services (AWS) is one of the largest cloud computing platforms available, offering a wide range of services that cover everything from hosting your website to running machine learning models. For small businesses, AWS provides the same infrastructure that powers major companies and organizations — but you only pay for what you use. The platform covers compute (EC2 virtual servers, Lambda serverless functions), storage (S3 for files, RDS for databases), networking, security, and AI services through Amazon Bedrock and SageMaker. You can start small with a single server and grow to handle a much larger user base as your business expands. AWS gives new accounts up to $200 in free credits and access to over 30 always-free services. However, the sheer number of services and pricing complexity can be overwhelming for small teams without dedicated IT staff.

Strengths

Unmatched breadth — 200+ services means you can build virtually anything
Up to $200 in free credits plus 30+ always-free service tiers
Global infrastructure with 30+ regions for low latency worldwide
Deep AI capabilities through Bedrock and SageMaker
Massive ecosystem — nearly every SaaS product connects to AWS

Weaknesses

Pricing is notoriously complex — hundreds of services each with their own billing model
Steep learning curve — most SMBs need a consultant or managed service provider to get started
Business Support costs an additional percentage of your monthly spend
Egress fees ($0.09/GB) can create surprising bills as your usage grows
200+ options leads to decision paralysis for small teams

Key features

Host websites, apps, and APIs on virtual servers or serverless functions that scale automatically
Store files, databases, and backups with built-in redundancy across multiple data centers
Access 200+ services including AI, machine learning, analytics, and IoT
Pay only for what you use — or save more with reserved plans
Protect your data with enterprise-grade security and compliance certifications

AI features

AWS includes AI tools like Amazon Bedrock, which lets you build apps using large language models from providers like Anthropic and Meta, and SageMaker, which helps you train and deploy your own machine learning models. These are powerful but built for developers, not everyday business users.

STOA verdict

AWS is best for small businesses that have a developer on staff or plan to hire technical help — it gives you world-class infrastructure that scales as you grow. The biggest upside is flexibility and reliability, but the pricing is complex and easy to mismanage, and without someone who knows what they're doing, you could end up with surprise bills or unused services. If you just need simple hosting or storage, a simpler tool like Cloudflare or a managed host will save you headaches.